What makes you,
you?
Origin:
Discovery:
VIDEOGRAPHY
My videography journey began when I would take clips every summer in California and create a montage of life through my eyes, capturing love, growth, family, and nature through a visual representation of metamorphosis.
My love for videography and film grew when I took a class called East Asian Cinema, and fell in love with slow cinema. It feels like capturing the essence of life. I continue to grow inspiration from directors such as Wong Kar-Wai and Wes Anderson.
When I taught myself how to sew, I wanted to showcase my creations in whatever vision my mind conjured up, whether that was editorial style in the studio, or to tell a story out in nature. Filmmaking for non-majors was another class I took that really opened my eyes in terms of determining how to execute a vision.
Through videography, I’m able to capture a specific vision that otherwise will sit in my head, looking for a way out. There’s something extremely endearing about capturing a moment with your own hands, creating and holding onto a vision.
As I continue to grow as a videographer and photographer, I will continue to draw inspiration from some of my favorite films that satisfy every visual craving unbeknownst to man. Some may include: Fallen Angels, Moonrise Kingdom, The Color of Pomegranates and In The Mood For Love.
Audrey King wears Kimono inspired robe designed by me
A Day with Jerson Nolasco-Prudencio
My mother, Venus, 1978. Edited by me
Origin:
Discovery:
CREATIVE DIRECTOR &
PRODUCTION COORDINATOR
I’ve always loved creating, but it wasn’t until I began shooting my own work that I discovered how much I love collaborating on the execution of a shared, larger idea. Bringing creatives and visions together through a production really began with my own photoshoots, then expanded to runway shows, and even got to putting on my own live art exhibition in 2022, being wholly responsible for beginning together a few handful of creatives, and making it a loving, wholesome experience.
When it comes to production, I fall in love with the pulling of every little string, making sure every piece of the puzzle fits. When it comes to bringing people together to create a vision, the most important thing to me, as a leader, is that my peers/crew/collaborators are understood and heard throughout the entire process, pre-production to post-production.
Creating is intoxicating. The adrenaline rush that being on a production gives me is what keeps me inspired to find a place within creative directing and producing a vision, whether it’s for the whole world to see, or to live in my Photos app forever.
When putting together my own live art exhibition, I first had to secure a location for the show. Once I did that, we held a model call in Monroe Park, which provided a surprising turnout. With this production, everything fell into place so beautifully, between my MUA doing an incredible job with makeup, and having friends, family and strangers join us for the show, it’s a memory that will forever sit in my heart.
When working as Production Manager on VCU’s senior design photoshoots, I was able to foster a sense of community with each designer when it came to executing their vision, making sure that their vision was executed exactly as they saw fit. I was able to offer visionary assistance, posing ideas and styling expertise to each look, making sure the vision is fulfilled.
Origin:
Discovery:
SUSTAINABLE PRODUCT DESIGN
Whether it’s creating a clothing line, wooden cutlery from last year's Christmas tree, or an attempt at sustainable building materials, I’m always creating something. When I’m not creating something, I’m thinking about what I could make next.
I’ve always loved the leathery sport of boxing. When I saw this old golden frame of my mothers, I had a vision of an at-home boxing bag, complete with unconventionality. So, this is exactly what I made. This piece, called Hug Me or Hit Me, hangs in my bedroom for me to rest my body against, or to give me the false thrill of punching a wall.
By the time the new year rolls around, you begin to see many dumped Christmas trees, once beloved, now sitting on the curb hoping to end up recycled. My 2024 Christmas tree was a beautiful eastern white pine, non-toxic. Once my mother decided it was time to get rid of it, I got out my shears and collected as many branches as I could, including the stump. Out of my foraging, I crafted a plethora of wooden items, such as a smokers pipe, a knife, a coaster with an engraved poem, and a spoon.
I’ve been increasingly interested in connecting nature to product design, and development. Merging these two passions have resulted in personal projects such as my first-frost tomato bouquet. An unconventional flowery display that yields not flowers, but fruit over months at a time.
When it comes to creating a product, one can easily get lost in their mind, focusing wholly on the functionality and performance, rather than creating just to create. What happened to making art for the fun of it?
